Tissot
Founded in 1853 in Le Locle (Switzerland) by Charles‑Félicien and Charles‑Émile Tissot, Tissot is a historic brand belonging to the Swatch Group, known for offering high-quality Swiss Made watches at accessible prices. With the motto "Innovators by Tradition", Tissot promotes innovation while staying true to Swiss heritage.
The Tissot Collections
Tissot offers several product lines:
- T‑Classic and Heritage for those seeking classic elegance with automatic or quartz movements
- T‑Sport, featuring chronographs and diving watches for active users
- T‑Touch, with touchscreen displays and outdoor functions like compass, altimeter, barometer, and thermometer
- T‑Lady, combining refined femininity with functionality
Iconic models:
- Tissot PRX Powermatic 80: sporty-chic watch with automatic movement, 80-hour power reserve, and 1970s-inspired design (integrated bracelet)
- Tissot PRC 100 Solar (2025): Lightmaster solar charging built into sapphire crystal, up to 14 months autonomy with just minutes of daily light
- Tissot Seastar 2000 Professional: professional diver’s watch water-resistant up to 600 m, Powermatic 80 with silicon balance spring, rugged and exclusive design (limited edition)
Tissot Quality and Brand Image
Tissot is often described as offering "affordable luxury": refined construction and design, reliable performance, and a wide variety of models without high prices. Many enthusiasts highlight the durability, accuracy, and extensive catalogue.
Technologies and Innovations
The brand has launched several world firsts: dual time zone watch (1853), first anti-magnetic watch (1929), and models in unusual materials like granite, mother-of-pearl, wood, plus the T‑Touch with touchscreen glass (1999) and later solar-powered versions.
Sponsorships and Ambassadors
Tissot is the official timekeeper of major international sports (MotoGP, NBA/WNBA, cycling, ice hockey) and has featured ambassadors such as Elvis Presley, Grace Kelly, Nelson Mandela, and sports stars like Tony Parker, Damian Lillard, Marc Márquez.
Why Choose Tissot
- Great value for money: seen as an entry point to Swiss luxury under €500, with many models up to €1,000
- Wide variety: automatic, quartz, solar, tactile, diver, dress or sport watches
- History and innovation: over 170 years of continuous evolution and strong global presence
Browse the online Tissot catalogue now on Eldorado Jewels and take advantage of our prices on all Tissot watches!
