Privacy Policy


Welcome to This Privacy Policy applies each time you visit our site, surf through our pages or use our services, regardless of whether you purchase any products.


Data controller

The owner of the information collected through this website is EldoradO S.r.l.s. with registered office in Italy at via Roma 28 - 61020 Auditore (PS), business register number, tax code and VAT number 02560250413 (hereinafter "EldoradO"). EldoradO independently establishes the purposes and methods of data processing and the implementation of security procedures to guarantee the privacy, integrity and availability of such data.


Communication of personal data

Communicating your personal data to EldoradO when requested in any of the many instances where personal data is collected through the site may be essential in order to achieve the purposes set down by the communication itself, or not prejudicial in this regard. The compulsory or optional nature of the data provision is specified each time – with reference to the specific data requested – at the point of input for each data collection, by marking compulsory information with an asterisk (*).
If you refuse to communicate the information marked as compulsory to EldoradO, it will be impossible to achieve the main purpose of the specific data collection: such a refusal might, for example, make it impossible for EldoradO to fulfill the product sale agreement on or provide the other services available on our website.
Communicating additional data to EldoradO, other than those marked as compulsory, is optional and will not produce any consequences with regard to the main purposes of the collection (such as using the website and its services or purchasing the products on sale, for example).


Data supervisors

Personal data processing is conducted primarily by means of information systems and electronic devices by EldoradO and other parties who, selected with care for their reliability and competence, conduct operations that are essential in order to achieve the purposes strictly related to the use of the website, its services and sale of products via the website.

In general, data is processed in order to provide the following services available to those who visit our site:

  • - registration on the site, to enjoy the services we offer;
  • - subscription to additional specific services, such as our newsletter, and other similar information bulletins about our activities, the partecipation in our Fashion Contest YouEldoradO, inviting your friends to join the EldoradO world, making yourself known to other users by sending us your photo and your comments;
  • - fulfillment of orders and related activities (UPS - United Parcel Service processes the data required to organise and carry out shipment, delivery and return of products purchased on our website);
  • - payments, including anti-fraud checks for credit card payments; 
  • - handling of your requests: be they technical, commercial, concerning progress reports on your orders and generally speaking all information requests;
  • - create business analysis and perform market studies with the unique goal to increase the efficiency and effectiveness of the customer service.

In processing personal data that may, directly or indirectly, identify you, we aim to abide by the principle of strict necessity. For this reason we have set up the site in such a way as to reduce use of your personal data to the absolute minimum: therefore, your personal data is not processed when the purpose of the specific activity can be achieved by using anonymous data.

In some cases, as expressly cited in the notice, your personal data will be processed, if you expressly grant your consent, to create a user profile based on your preferences and your purchases, so that we can send you information that is pertinent to your needs and interests. With the exception of the case specified at art. 130, paragraph 4, of Legislative Decree 196/2003 (authorising the data controller to use your data to send you advertising e-mails about products and services similar to those you have already purchased, unless you refuse your consent for such use), EldoradO may use your personal data to send you advertising about its products and services only if you grant your consent. 

Finally, we wish to inform you that your personal data will not be transferred abroad to countries that do not belong to the European Union that do not provide a sufficient level of privacy protection. If such a transfer should be necessary to provide you with the services or to conclude a contract with EldoradO for purchasing our products, we wish to assure you that your personal data will not be transferred to countries that do not belong to the European Union and do not provide a sufficient level of privacy protection unless specific agreements are concluded by EldoradO with such parties, in accordance with applicable laws and regulations. 

EldoradO reserves the right to eliminate accounts and all related data if illicit contents is discovered that is harmful to the image of EldoradO and/or its products or those of third parties or, in any case, may be considered offensive, may be seen to promote illegal or libellous activities, includes pornographic material, incite to violence, or promote discrimination based on race, gender, religion or sexual preferences.


Your rights

You are entitled, at any time, to obtain confirmation from EldoradO that your personal data is or is not being processed, even if not yet registered, and its communication in an intelligible form. In addition, you may always be entitled to obtain from EldoradO:

a) updating, correction and integration of your personal data;

b) cancellation, transformation into an anonymous form or the blocking of your personal data if processed in violation of the law, including the data deemed unnecessary for the purposes for which the data was collected or subsequently processed in the first place.

You do, in any case, have the right to totally or partially oppose:

a) processing of your personal data, for valid reasons, even if pertinent to the purpose of collection;

b) the processing of your personal data for the purposes of advertisement or direct marketing mailings, or if used for the purposes of market surveys or commercial communications.

To ensure that your personal data is always exact, up to date, pertinent and complete, please advise us of any variations by writing to

We adopt security measures that are sufficient to reduce the risks of destruction or loss of data – even if accidental – to a minimum, to impede unauthorised access, illicit types of processing and processing that is not in accordance with the purposes of collection as indicated in our Privacy Policy.

However, EldoradO cannot guarantee its users that the security measures adopted to protect the site, data transmission and information on the site, limit or exclude any risk whatsoever of unauthorised access or dispersion of data via user devices: we advise you to ensure that your computer is equipped with appropriate software to protect data transmission on the network, both incoming and outgoing (such as up to date antivirus systems) and that your Internet service provider has also adopted adequate security measures to protect network data transmission (such as a firewall and antispamming filters). 


Cookie Policy

A cookie is a small piece of data that is used to store information on your computer's browser or program data subfolders when you visit a website, such as They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. EldoradO uses various different types of cookies and similar technologies, each of which has a different function:

  • - Technical or browsing cookies: These cookies enable the website to function correctly and allow you to view it in your language and for your market from the first time you access it. They will recognise your country so that on any subsequent visits, you are directed straight to the relevant country website. They also allow you to create an account, log in and manage your orders. If you are a registered user, these cookies mean you will be recognised as such when you access the services offered to our registered users. These cookies will recognise if you make a purchase from the website through an affiliated or partner site so that we can fulfil any obligations we may have to those partner sites. These cookies are necessary for the website to function.
  • - Functional cookies: These cookies enable the website to recognise you, following an explicit request from you, every time you access the website, so that you don't have to type in your login details each time. 
    If you have added items to your Shopping Bag and closed the session without completing your purchase, but have not removed the items from your Shopping Bag, these cookies enable you to carry on shopping with the same Shopping Bag the next time you visit the website within a reasonable period of time.
    These cookies are not essential for the website to function, but they improve the website and the browsing experience.
  • - Analytical cookies: These cookies are used for example by Google Analytics in order to carry out statistical analyses of how users use our website through their computers or via our mobile applications, such as how many pages a user has visited or the number of mouse clicks made on a page while using the website. In such events, EldoradO processes the results of these analyses in an anonymous way and for statistics purposes only, provided that the service supplier uses the cookies in connection with the browser installed on your computer or other device used to browse our website.

Most web browsers (Internet Explorer, Firefox, Chrome, etc.) are configured to automatically accept cookies. However, most web browsers allow some control of most cookies through the browser settings, including the disabling of cookies at any time. We wish to make you aware, however, that disabling technical/browsing cookies or functional cookies may prevent our website from functioning correctly and/or may not allow you to fully and effectively take advantage of the services we offer.


Links to other websites

Our site includes deep links to other websites that may have no relation to us. 
EldoradO does not control or monitor such websites or their contents. EldoradO may not be held responsible for the contents of such sites and the rules they apply, even with regard to your privacy and processing of your personal data during your navigation on their pages. We therefore invite you to be careful when you enter these sites via links on our site and to read their privacy policy and conditions of use very carefully. Our Privacy Policy does not apply to the websites of other companies. 
Our site provides links to these sites exclusively to facilitate our users in their research and navigation and to facilitate hypertextual links to other sites on the Internet. Such links do not represent any sort of recommendation or promotion of access or navigation by EldoradO, or any guarantee of their contents, or the services and goods they may offer or sell to Internet users.



If you wish to receive more information about how EldoradO processes your personal data, please write a message and send it by e-mail to



This Privacy Policy is regulated by Italian law and, in particular, by the code governing protection of personal data (Legislative Decree no. 196 dated 30 June 2003), which regulates treatment of personal data – including data stored abroad – effected by anyone who resides or has a business office in Italy.
The code guarantees that the processing of personal data must be conducted in accordance with the fundamental rights and liberties as well as the dignity of the person, with particular reference to confidentiality, personal identity and the right to protection of personal data. 

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