Tissot

Tissot is a Swiss watch brand founded in 1853, renowned for combining tradition, innovation, and quality at accessible prices. With iconic models like the PRX Powermatic 80 and the T‑Touch Solar, Tissot offers elegant, sporty, and tech-forward watches suited to any style. Thanks to Swiss Made precision and refined design, it is a go-to brand for those seeking affordable luxury and reliability. Explore the Tissot collection on Eldorado Jewels and shop at the best prices!

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Founded in 1853 in Le Locle (Switzerland) by Charles‑Félicien and Charles‑Émile Tissot, Tissot is a historic brand belonging to the Swatch Group, known for offering high-quality Swiss Made watches at accessible prices. With the motto "Innovators by Tradition", Tissot promotes innovation while staying true to Swiss heritage.

The Tissot Collections

Tissot offers several product lines:

  • T‑Classic and Heritage for those seeking classic elegance with automatic or quartz movements
  • T‑Sport, featuring chronographs and diving watches for active users
  • T‑Touch, with touchscreen displays and outdoor functions like compass, altimeter, barometer, and thermometer
  • T‑Lady, combining refined femininity with functionality

Iconic models:

  • Tissot PRX Powermatic 80: sporty-chic watch with automatic movement, 80-hour power reserve, and 1970s-inspired design (integrated bracelet)
  • Tissot PRC 100 Solar (2025): Lightmaster solar charging built into sapphire crystal, up to 14 months autonomy with just minutes of daily light
  • Tissot Seastar 2000 Professional: professional diver’s watch water-resistant up to 600 m, Powermatic 80 with silicon balance spring, rugged and exclusive design (limited edition)

Tissot Quality and Brand Image

Tissot is often described as offering "affordable luxury": refined construction and design, reliable performance, and a wide variety of models without high prices. Many enthusiasts highlight the durability, accuracy, and extensive catalogue.

Technologies and Innovations

The brand has launched several world firsts: dual time zone watch (1853), first anti-magnetic watch (1929), and models in unusual materials like granite, mother-of-pearl, wood, plus the T‑Touch with touchscreen glass (1999) and later solar-powered versions.

Sponsorships and Ambassadors

Tissot is the official timekeeper of major international sports (MotoGP, NBA/WNBA, cycling, ice hockey) and has featured ambassadors such as Elvis Presley, Grace Kelly, Nelson Mandela, and sports stars like Tony Parker, Damian Lillard, Marc Márquez.

Why Choose Tissot

  1. Great value for money: seen as an entry point to Swiss luxury under €500, with many models up to €1,000
  2. Wide variety: automatic, quartz, solar, tactile, diver, dress or sport watches
  3. History and innovation: over 170 years of continuous evolution and strong global presence

Browse the online Tissot catalogue now on Eldorado Jewels and take advantage of our prices on all Tissot watches!